CCC — Organic Social Performance

Instagram Graph API · Pinterest via Windsor · Facebook page via Meta Graph API · ThoughtMetric 90-day attribution · Built 2026-06-16

How organic social influences the business — ThoughtMetric 90-day order attribution
$17.6K
Total attributed revenue
All organic social channels
$9.7K
Facebook organic
TM order touches
$1.9K
Instagram
TM order touches
$4.0K
Shop App
TM order touches
1.2%
of total GMV
TM linear, 17-month window
Linear non-direct attribution from ThoughtMetric order touches. Organic social is an awareness and assist channel — 1.2% of GMV vs paid search at 33.8%. Pinterest drives most organic site referrals via the product pin catalog. Revenue figures are TM-attributed, not platform self-reported.
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Instagram Live
Instagram Graph API · @chickencoopcompany · pulled 2026-06-16
32.0K
Followers
687 posts total
68.3K
Avg monthly reach
3-mo avg Feb–Apr
166.0K
Avg monthly views
Reels + feed
41.2%
Avg engagement rate
Interactions / reach
$1.9K
Revenue attr. (TM 90d)
Linear non-direct
Monthly trend
MonthReachViewsInteractionsEng rateLink taps
2025-1141,89288,2758382.0%0
2025-1233,082134,08945,963138.9%0
2026-0138,94878,98988,182226.4%0
2026-02130,236282,55191,84170.5%0
2026-0338,77096,43712,57232.4%1
2026-0435,773119,0107,40020.7%2
Top posts by reach
DateFormatReachViewsSharesSavesER%
2026-02-09Carousel96,286155,5676,23489112.4%
2026-04-01Carousel10,55918,12791153.1%
2026-03-13Reels8,76511,2971272.8%
2025-12-18Carousel11,98332,19570329.0%
2026-04-24Carousel5,7618,9842292911.0%
2025-11-22Reels4,6645,9742842.9%
Profile link taps near-zero (0–2/mo) by platform design. Site referrals tracked via TM ($1.9K attributed 90d). Feb 2026 breakout: 130K reach from one carousel with 6,234 shares. Carousels consistently outperform Reels. Audience: 37% US, skews 25–44F.
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Facebook organic Partial — Meta API
Meta Graph API v21.0 · Page: Chicken Coop Company · pulled 2026-06-16
52.7K
Page followers
Live from Meta Graph API
0
Posts (90 days)
Via /posts endpoint
$9.7K
Revenue attr. (TM 90d)
Linear non-direct
What’s available now: Page follower count (52,692) and post count (33 in 90 days) pulled live from the Meta Graph API using the existing system-user token.

What’s blocked: Organic reach, impressions, post engagement (likes / comments / shares), and link clicks require the Page Public Content Access feature, which Meta gates behind App Review. The current token has pages_read_engagement but the New Pages Experience requires the additional feature approval before the insights endpoint returns data.

To unlock the full data: Submit for App Review at developers.facebook.com/docs/apps/review, or connect the facebook_organic connector in Windsor (which handles the permission layer for you):
Connect Facebook Organic in Windsor →
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Pinterest Live
Windsor connector · 89 days to 2026-05-31 · 1733 pins across 7 boards
401,939
Impressions
89-day total
1,060
Saves (re-pins)
Save rate 0.26%
1,495
Outbound clicks
CTR 0.37%
1733
Active pins
7 boards
$324
TM attributed rev
90d tagged pinterestad
Top boards by outbound clicks
BoardPinsImpressionsSavesOutbound
Products1617392,0161,0261,357
Chicken Library384,57122125
Backyard Chicken Life485,0231210
Chicken Coop Co. Lifestyle56102
Top pins by outbound clicks (89d)
Pin titleOutboundSavesImpr
Water Heater for Chicken Waterer - Water Hea...81434
Blue Laced Red Wyandottes - Not Sexed50355
Blue Laced Red Wyandottes - Female50355
Blue Laced Red Wyandottes - Male50355
Chicken Waterer - Orpington Waterer50174
CCC’s #2 referring domain since 2016. Products board (1,617 pins) drives 97% of impressions and 91% of outbound clicks. Leesa Corks (top affiliate, $131K credited over 16mo) is suspected to drive additional Pinterest traffic via paleomenu.com. Chicken Library board earns disproportionate outbound rate for its size.
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YouTube Needs Windsor auth
Connector not authorized — zero metrics available
YouTube connector is in windsor_sources.yaml but was never authorized. One video detected: “It’s Time to Start Your Backyard Flock” but all metrics return null.
Connect YouTube in Windsor →

Once authorized: views, watch time, avg view duration, subscribers gained, likes, comments, CTR, top videos.
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TikTok Not connected
No data — connect tiktok_organic in Windsor when active
Connect tiktok_organic in Windsor to pull video views, saves, profile link clicks, and follower growth.
Channel coverage summary
ChannelData statusWhat’s liveRevenue attribution (TM 90d)Next step
InstagramLiveFollowers, reach, views, engagement rate, demographics, top posts$1.9KNone — data flowing
PinterestLiveImpressions, saves, outbound clicks, by board, by pin$324None — data flowing
Facebook organicPartialFollower count (52,692), post count (33/90d) via Meta API. Reach & engagement blocked by Meta App Review gate.$9.7KWindsor facebook_organic connector OR submit for Meta App Review
YouTubeNeeds authNone — connector not authorizedNot trackedAuthorize youtube connector in Windsor
TikTokNot connectedNoneNoneConnect tiktok_organic in Windsor if active

Sources: Instagram Graph API (account + monthly_summary + top_posts) · Meta Graph API v21.0 (Facebook page fans + post count) · Windsor Pinterest organic (89d to 2026-05-31) · ThoughtMetric all_orders_90d linear attribution · channel_reconciliation_final.json (17mo GMV share).